Privacy Policy

Effective Date: June 23, 2024

Last Updated: June 23, 2024

This Privacy Policy describes how DHIntra ("we", "us", or "our") collects, uses, discloses, and safeguards your personal information when you visit, use our services, or make a purchase from dhintra.com (the "Site") or interact with our physical points of sale. This policy is structured to comply with the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA), Quebec's Law 25, and provincial private sector privacy legislation (BC PIPA and Alberta PIPA).

As a Canadian e-commerce business operating on the Shopify platform, we are committed to being transparent about how we handle your data. By using the Site, you agree to the collection and use of information in accordance with this policy.

1. ACCOUNTABILITY AND PRIVACY OFFICER

Under Canadian privacy laws, accountability for compliance rests with our designated Privacy Officer. If you have questions about how your data is managed, or wish to exercise your rights, you may contact our Privacy Compliance team at:

  • Email: legal@dhintra.com

Accessibility: In compliance with the Accessibility for Ontarians with Disabilities Act (AODA), this Privacy Policy can be provided in alternative accessible formats upon request. Please contact our Privacy Officer to arrange this.

2. WHAT PERSONAL INFORMATION WE COLLECT

We collect personal information directly from you, automatically through your device interaction with our Site, and from third parties. Below are the categories of data we collect:

  • Identifiers / Contact Information: Full name, billing address, shipping address, email address, and phone number. (Collected directly from you during checkout, account creation, or newsletter sign-up).

  • Commercial / Transactional Data: Products purchased, order history, dimensions/customization requests for furniture, and shopping cart items. (Generated automatically through your transaction history on our Shopify store).

  • Financial Information: Payment card details (masked) and billing information. Note: All payment processing is handled securely via PCI-DSS compliant third-party gateways (e.g., Shopify Payments). We do not store raw credit card numbers. (Directly provided by you at the time of purchase).

  • Device & Usage Data: IP address, browser type, Internet Service Provider (ISP), time zone, referring/exit pages, cookie IDs, and web beacons. (Collected automatically via cookies and tracking technologies when you browse the Site).

  • Customer Support Interactions: Records of communications, emails sent to our support team, chats, and phone logs. (Collected directly from your communications with our customer service team).

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to fulfill our commitments to you, provide our services, and meet our legal obligations under Canadian law. Specifically, your data is used for:

  • Order Fulfillment: Process payments, arrange for nationwide shipping and freight delivery of furniture items, issue invoices, and send order confirmations/tracking updates.

  • Customer Service: Respond to inquiries, process returns, handle warranty claims, and manage product feedback.

  • Risk and Fraud Screening: Screen orders for potential risk or fraud (in particular, verifying your IP address and billing information through Shopify’s automated fraud prevention tools).

  • Marketing Communications: Provide you with targeted advertisements, promotional offers, and newsletters, subject to your explicit consent under Canada's Anti-Spam Legislation (CASL).

  • Site Optimization: Analyze how our customers browse and interact with the Site to improve user experience, website performance, and product assortments.

4. HOW WE SHARE YOUR PERSONAL INFORMATION

We do not sell your personal information. We share your data with trusted third-party service providers who assist us in operating our business and delivering services to you:

  • Shopify: We use Shopify to power our online store. Shopify stores your data on secure servers behind a firewall. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • Logistics and Shipping Providers: We share your name, delivery address, and phone number with third-party freight carriers and courier services across Canada to deliver your furniture orders.

  • Multi-Channel Fulfillment Networks: To ensure timely delivery of large furniture items across Canada, we may utilize multi-channel fulfillment logistics, including inventory networks provided by Amazon or Wayfair. When your order is routed through these networks, your shipping address and contact details are shared exclusively for the purpose of order fulfillment and final-mile delivery.

  • Payment Processors: We transfer transaction data securely to PCI-compliant payment gateways to handle financial settlements.

  • Marketing Platforms (Klaviyo): We use Klaviyo to manage our email marketing campaigns and communications. If you have opted-in to receive promotional emails in compliance with Canada's Anti-Spam Legislation (CASL), your name, email address, and purchase history are shared securely with Klaviyo to personalize your experience. You can withdraw your consent and unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of our emails.

  • Analytics and Advertising Partners: We use Google Analytics and marketing pixels to understand customer behavior and serve relevant ads.

We may also disclose your personal information if required to do so by law, to comply with a subpoena or court order, or to protect our legal rights.

5. COOKIES AND BEHAVIORAL ADVERTISING

Our Site uses cookies to enhance functionality, remember your preferences, and serve targeted ads. Types of cookies used include essential transaction cookies, performance cookies (Google Analytics), and advertising cookies (Facebook Pixel, Google Ads).

Opting Out: You can manage your cookie preferences through your browser settings. Additionally, you can opt out of targeted advertising by visiting:

6. YOUR PRIVACY RIGHTS (PIPEDA & LAW 25 COMPLIANCE)

As a resident of Canada, you have specific rights regarding your personal information under PIPEDA and provincial laws (including Quebec's Law 25):

  • Right of Access: You have the right to request a copy of the personal information we hold about you and ask how it is being processed.

  • Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.

  • Right to Deletion / Erasure: You can request that we delete your personal data, subject to legal or contractual retention requirements (such as active order processing or tax record-keeping).

    • Exception regarding Store Credit/Gift Cards: Please note that if you hold an active gift card or store credit balance managed through our Shopify system, we are legally permitted to retain the identifiers associated with that balance to prevent fraud and honor our financial obligations, even if a general data deletion request is submitted.

  • Right to Withdraw Consent: You may withdraw your consent to our collection, use, or disclosure of your data at any time (e.g., unsubscribing from marketing emails under CASL).

To exercise any of these rights, please submit a written request to our Privacy Officer at legal@dhintra.com. We will respond to your request within 30 days, as mandated by Canadian law.

7. DATA RETENTION AND CROSS-BORDER TRANSFERS

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

International Transfers: Because we utilize global cloud infrastructure including Shopify, your personal information may be transferred to, stored, and processed outside of your home province or outside of Canada (including in the United States). While outside of Canada, your data is subject to the laws of the country in which it is stored and may be accessible to foreign governments or law enforcement agencies under lawful orders.

8. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time to reflect updates to our operational practices or regulatory requirements. Any material changes will be communicated by updating the "Last Updated" date at the top of this policy. If changes are significant, we will provide a more prominent notice (such as a website banner or email notification).